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The Book Shelf
Mindset by Carol Dweck
Every so often a truly groundbreaking idea comes along. This is one. Mindset explains:
- Why brains and talent don’t bring success
Art of War by Sun Tzu
Written in China more than 2,000 years ago, Sun Tzu's classic The Art of War is the first known study of the planning and conduct of military operations.
Contagious by Jonah Berger
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?